9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (2023)

As a real estate agent, clients are your most important connections. To that end, a free real estate CRM (customer relationship management solution) can help you keep track of and engage with your current and past prospects.

CRM software is used in almost every industry. But you may not want to spend a lot of money on a real estate CRM software solution until you better understand what you need and want.

Let's take a look at some of the best free real estate CRM options and the benefits of real estate CRM software.

What is a CRM?

So what does CRM mean in the real estate industry?A customer relationship management suite starts with following up on potential leads. From there, a CRM solution records all customer touch points. You should be able to easily visualize your customer relationships, contact information, and marketing strategies in a real estate CRM.

Not all CRM solutions are suited to real estate. If you want a free real estate CRM, you can also find all-purpose solutions that still do what you want. Other CRM solutions are specifically designed for the real estate business.

CRM solutions are often integrated with sales and marketing suites, but some real estate business solutions are all-in-one solutions.

The 9 Best CRM Systems for Real Estate

9. HubSpot

Best Suited For: A real estate professional who wants a free real estate CRM backed by experience and great marketing.

let's start withHubspotCRM. HubSpot offers a free and customizable customer relationship management package. While it is not a dedicated real estate CRM software, it is robust enough to suit everyone's needs. Perhaps most importantly, it's backed by the power of HubSpot.

HubSpot is a leader in the world of marketing and sales, so it's clear that their CRM system is tailor-made to ensure more sales in your funnel. If you want something for aggressive lead generation, this is it.

HubSpot CRM includes pipeline management, automatic recording of sales activity, and lead times. It won't go deep into real estate business customization, but it's the perfect lightweight, simple and perfect solution for anyone just starting out.

8. Revelation

Best Suited For: A real estate agent who wants a robust platform with automated features.

insightfulnot only offers a CRM solution, but also a marketing platform. While you'll see different pricing tiers on the Insightly website, the platform is still free for up to two users. So if you are a real estate agent then it really is perfect for you.

Insightly includes features like lead routing, workflow automation, and the ability to send and track emails—solid solutions for a free CRM. In this CRM software, you can view your leads as they move through your pipeline and make sure you're properly qualifying and routing those leads.

However, Insightly isn't just for real estate; is a free all-purpose CRM solution. But because it's so good at generating leads, it's a solid choice for a real estate professional trying to manage their own.sales funnel.

7. Contact IXATO

Best Suited For: A real estate agent who wants to do everything, including social media marketing, with the same CRM tool.

A dedicated real estate CRM solution,contactIt is perfect for residential and commercial real estate professionals. Whether you are a full real estate agency or a single real estate agent, IXACT offers a variety of functions.

Through the IXACT contact system you can:

• Organize and manage your contacts.
• Connect by email.
• Manage your agent's website.
• Automate your social media marketing.
• Form and coordinate teams.

There is also a concierge service that can help you get started quickly.

But there is a caveat; Eventually, it is expected that it will switch to the paid plan. IXACT Contact is designed to give you the first six months free if you are new to the real estate industry. It is certainly time enough to start your lead management process. Finally, the product costs around $30 to $40 per month.

6. Zoho

Best Suited For: A real estate professional looking for a top-tier CRM solution that manages everything at once.

Zoho generic namedescribes itself as the "gold standard" for customer relations. It is a CRM suite firmly focused on the support side of the CRM platform. Zoho features include sales force automation, predictive selling, team collaboration, mobile app management, and more.

Out of the many solutions available, Zoho is undoubtedly one of the most advanced. Zoho can manage everything for you, from your social networks to your email. At the same time, this kind of strong marketing can come at a price.

Zoho CRM Free Edition gives three users access to leads, documents, and mobile apps. But if you want to take full advantage of its features (like email automation), you should use the paid version. Fortunately, the paid version starts at $14/user/month.

After accessing the professional version of Zoho CRM, you get access to advanced features like Zia AI, CommandCenter, multi-user portals, and Canvas. All in all, this will make managing your campaigns much easier.

5. Freshworks-CRM

Best Suited For: A real estate professional who has worked with CRM solutions or is looking for an advanced CRM solution that can do it all.

Freshworks-CRMis one of the top-rated CRM solutions in the industry. Not only does it have strong app integration options, but it also has features like contact management, telephony, business administration, and email integration.

The free version of Freshworks CRM supports its mobile app, integrated chat, email, phone, contact lifecycle stages, and account and contact management. If you choose to pay for the paid version of the tool, you can get various sales pipelines, time-based workflows, AI-powered insights, chat campaigns, and WhatsApp business support.

Freshworks CRM has some professional features that make it a great all-in-one tool for anyone who needs to manage a large number of contacts and leads, anyone responsible for a large team, and anyone looking to improve their overall reach.

4. Agile CRMs

Best Suited For: A real estate agent who wants an all-in-one tool that can support lead management and their sales process.

A real estate agent often works alone on their business, and that means a real estate professional must be able to take full advantage of technology. Agile CRM is a complete suite for customer relationship management. You can turn a single real estate professional into a real estate company.

This software includes contact management, social media management, website management, email, appointment scheduling, and much more. EITHERAgile CRM-SuiteIt comes as an installable application that acts not only as a CRM solution but also as a personal assistant.

Like the others, it is not a dedicated real estate software. But it's customizable enough to support a real estate sales process and sales pipeline. If you are looking for a tool that you can easily use on your phone, this is the ideal solution.

3. RealOffice360

Best Suited For: A real estate agent who wants a CRM designed specifically to support the real estate industry.

Aimed specifically at real estate agents,realoffice360focuses on being a simple and easy to use real estate CRM platform. For a freelancer or any small business, Real Office 360 ​​allows you to woo potential buyers and sellers without having to delve into the CRM itself.

With RealOffice360 you can create a customer database, follow up, and view reports on leads. See leads from first contact to closing, all from a lightweight, streamlined mobile CRM solution.

RealOffice360 is a free solution that includes some advanced features, such as the ability to keep detailed client notes, keep track of properties, and even remember information about a client's family. You can upload your files to the CRM solution and then share them to facilitate and foster customer relationships.

RealOffice360 is primarily aimed at individual agents, which means it can be more difficult to assign tasks or manage a team. But for individual agents, the "free" price and customer support options are hard to beat.

2. Bitrix24

Best Suited For: A real estate agent who wants an embeddable real estate CRM solutioneat wellwith social media and marketing capabilities.

A free CRM solution that supports an unlimited number of users,Bitrix 24focuses on leads and demand generation. On the platform you can see your sales funnels, pipelines and data analysis. You can even automate your pipelines for easier management.

Social media is a big part of marketing today. Bitrix 24 helps you find leads and generate interest on social media through social media messengers and DMs. Email, SMS and phone marketing are available.

The free version offers almost all the features of the Bitrix 24 platform. At least that's enough to decide if it's the right tool for you. You can have unlimited users, but some features are only available in premium versions.

The premium versions of Bitrix 24 also include marketing support, online documents, sales information, business process automation, human resources, and administrative support. If you want a fully automated workflow, Bitrix 24 automation can help. Bitrix 24 is not just a customer relationship management suite, it can also help you with your marketing campaigns and project management.

1. Sales Rabbit

Best Suited For: A real estate agent who wants a free, simple and easy to understand real estate CRM solution.

SalesRabbitis a free CRM solution with a focus on real estate. It is available for iOS and Android and has some unique features, such as the ability to place leads on a map, track leads visually, and sort leads by status. If you want a simple and easy to use mobile solution, Sales Rabbit is a great option.

With SalesRabbit you can send your appointments, receive reminders and even plan routes. SalesRabbit isn't as robust as a traditional CRM solution, but it does provide real estate agents with the lead generation and lead management support they need.

If a real estate agent just wants a simple tool, this is the best option. However, if they want advanced features like sales and marketing support, marketing automation, or robust sales and marketing reporting, SalesRabbit is not the product for them.

Frequently asked questions about the free real estate CRM

Is it better to buy a CRM solution?

As with most software products, you'll find that free real estate CRM solutions don't always have the features you need. A premium solution usually has better integration and superior features. That said, it's also a matter of desired features. Unless you're heavily focused on marketing, big data, and AI, a free solution might do the trick.

How do you find the best CRM solution?

Almost all CRM solutions available today offer a free trial. The free demo is the perfect way to see if the solution does what you need.

Would you like to work with me?

I have helped hundreds of Realtors, Team Leaders, and Agents across the country increase their sales, online presence, and build scalable systems. I would love the opportunity to work with you.Together, we can make this year the best!

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(Video) Best CRM For Real Estate Agents In 2023