9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (2023)

As a real estate agent, clients are your most important connections. To that end, a free real estate CRM (customer relationship management solution) can help you keep track of and engage with your current and past prospects.

CRM software is used in almost every industry. But you may not want to spend a lot of money on a real estate CRM software solution until you better understand what you need and want.

Let's take a look at some of the best free real estate CRM options and the benefits of real estate CRM software.

What is a CRM?

So what does CRM mean in the real estate industry?A customer relationship management suite starts with following up on potential leads. From there, a CRM solution records all customer touch points. You should be able to easily visualize your customer relationships, contact information, and marketing strategies in a real estate CRM.

Not all CRM solutions are suited to real estate. If you want a free real estate CRM, you can also find all-purpose solutions that still do what you want. Other CRM solutions are specifically designed for the real estate business.

CRM solutions are often integrated with sales and marketing suites, but some real estate business solutions are all-in-one solutions.

The 9 Best CRM Systems for Real Estate

9. HubSpot

Best Suited For: A real estate professional who wants a free real estate CRM backed by experience and great marketing.

let's start withHubspotCRM. HubSpot offers a free and customizable customer relationship management package. While it is not a dedicated real estate CRM software, it is robust enough to suit everyone's needs. Perhaps most importantly, it's backed by the power of HubSpot.

HubSpot is a leader in the world of marketing and sales, so it's clear that their CRM system is tailor-made to ensure more sales in your funnel. If you want something for aggressive lead generation, this is it.

HubSpot CRM includes pipeline management, automatic recording of sales activity, and lead times. It won't go deep into real estate business customization, but it's the perfect lightweight, simple and perfect solution for anyone just starting out.

9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (1)

8. Revelation

Best Suited For: A real estate agent who wants a robust platform with automated features.

insightfulnot only offers a CRM solution, but also a marketing platform. While you'll see different pricing tiers on the Insightly website, the platform is still free for up to two users. So if you are a real estate agent then it really is perfect for you.

Insightly includes features like lead routing, workflow automation, and the ability to send and track emails—solid solutions for a free CRM. In this CRM software, you can view your leads as they move through your pipeline and make sure you're properly qualifying and routing those leads.

However, Insightly isn't just for real estate; is a free all-purpose CRM solution. But because it's so good at generating leads, it's a solid choice for a real estate professional trying to manage their own.sales funnel.

7. Contact IXATO

Best Suited For: A real estate agent who wants to do everything, including social media marketing, with the same CRM tool.

A dedicated real estate CRM solution,contactIt is perfect for residential and commercial real estate professionals. Whether you are a full real estate agency or a single real estate agent, IXACT offers a variety of functions.

Through the IXACT contact system you can:

  • Organize and manage your contacts.
  • Connect by email.
  • Manage your agent's website.
  • Automate your social media marketing.
  • Form and coordinate teams.

There is also a concierge service that can help you get started quickly.

But there is a caveat; Eventually, it is expected that it will switch to the paid plan. IXACT Contact is designed to give you the first six months free if you are new to the real estate industry. It is certainly time enough to start your lead management process. Finally, the product costs around $30 to $40 per month.

9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (2)

6. Zoho

Best Suited For: A real estate professional looking for a top-tier CRM solution that manages everything at once.

Zoho generic namedescribes itself as the "gold standard" for customer relations. It is a CRM suite firmly focused on the support side of the CRM platform. Zoho features include sales force automation, predictive selling, team collaboration, mobile app management, and more.

Out of the many solutions available, Zoho is undoubtedly one of the most advanced. Zoho can manage everything for you, from your social networks to your email. At the same time, this kind of strong marketing can come at a price.

Zoho CRM Free Edition gives three users access to leads, documents, and mobile apps. But if you want to take full advantage of its features (like email automation), you should use the paid version. Fortunately, the paid version starts at $14/user/month.

After accessing the professional version of Zoho CRM, you get access to advanced features like Zia AI, CommandCenter, multi-user portals, and Canvas. All in all, this will make managing your campaigns much easier.

5. Freshworks-CRM

Best Suited For: A real estate professional who has worked with CRM solutions or is looking for an advanced CRM solution that can do it all.

Freshworks-CRMis one of the top-rated CRM solutions in the industry. Not only does it have strong app integration options, but it also has features like contact management, telephony, business administration, and email integration.

The free version of Freshworks CRM supports its mobile app, integrated chat, email, phone, contact lifecycle stages, and account and contact management. If you choose to pay for the paid version of the tool, you can get various sales pipelines, time-based workflows, AI-powered insights, chat campaigns, and WhatsApp business support.

Freshworks CRM has some professional features that make it a great all-in-one tool for anyone who needs to manage a large number of contacts and leads, anyone responsible for a large team, and anyone looking to improve their overall reach.

4. Agile CRMs

Best Suited For: A real estate agent who wants an all-in-one tool that can support lead management and their sales process.

A real estate agent often works alone on their business, and that means a real estate professional must be able to take full advantage of technology. Agile CRM is a complete suite for customer relationship management. You can turn a single real estate professional into a real estate company.

This software includes contact management, social media management, website management, email, appointment scheduling, and much more. EITHERAgile CRM-SuiteIt comes as an installable application that acts not only as a CRM solution but also as a personal assistant.

Like the others, it is not a dedicated real estate software. But it's customizable enough to support a real estate sales process and sales pipeline. If you are looking for a tool that you can easily use on your phone, this is the ideal solution.

9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (3)

3. RealOffice360

Best Suited For: A real estate agent who wants a CRM designed specifically to support the real estate industry.

Aimed specifically at real estate agents,realoffice360focuses on being a simple and easy to use real estate CRM platform. For a freelancer or any small business, Real Office 360 ​​allows you to woo potential buyers and sellers without having to delve into the CRM itself.

With RealOffice360 you can create a customer database, follow up, and view reports on leads. See leads from first contact to closing, all from a lightweight, streamlined mobile CRM solution.

RealOffice360 is a free solution that includes some advanced features, such as the ability to keep detailed client notes, keep track of properties, and even remember information about a client's family. You can upload your files to the CRM solution and then share them to facilitate and foster customer relationships.

RealOffice360 is primarily aimed at individual agents, which means it can be more difficult to assign tasks or manage a team. But for individual agents, the "free" price and customer support options are hard to beat.

2. Bitrix24

Best Suited For: A real estate agent who wants an embeddable real estate CRM solutioneat wellwith social media and marketing capabilities.

A free CRM solution that supports an unlimited number of users,Bitrix 24focuses on leads and demand generation. On the platform you can see your sales funnels, pipelines and data analysis. You can even automate your pipelines for easier management.

Social media is a big part of marketing today. Bitrix 24 helps you find leads and generate interest on social media through social media messengers and DMs. Email, SMS and phone marketing are available.

The free version offers almost all the features of the Bitrix 24 platform. At least that's enough to decide if it's the right tool for you. You can have unlimited users, but some features are only available in premium versions.

The premium versions of Bitrix 24 also include marketing support, online documents, sales information, business process automation, human resources, and administrative support. If you want a fully automated workflow, Bitrix 24 automation can help. Bitrix 24 is not just a customer relationship management suite, it can also help you with your marketing campaigns and project management.

9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (4)

1. Sales Rabbit

Best Suited For: A real estate agent who wants a free, simple and easy to understand real estate CRM solution.

SalesRabbitis a free CRM solution with a focus on real estate. It is available for iOS and Android and has some unique features, such as the ability to place leads on a map, track leads visually, and sort leads by status. If you want a simple and easy to use mobile solution, Sales Rabbit is a great option.

With SalesRabbit you can send your appointments, receive reminders and even plan routes. SalesRabbit isn't as robust as a traditional CRM solution, but it does provide real estate agents with the lead generation and lead management support they need.

If a real estate agent just wants a simple tool, this is the best option. However, if they want advanced features like sales and marketing support, marketing automation, or robust sales and marketing reporting, SalesRabbit is not the product for them.

Frequently asked questions about the free real estate CRM

Is it better to buy a CRM solution?

As with most software products, you'll find that free real estate CRM solutions don't always have the features you need. A premium solution usually has better integration and superior features. That said, it's also a matter of desired features. Unless you're heavily focused on marketing, big data, and AI, a free solution might do the trick.

How do you find the best CRM solution?

Almost all CRM solutions available today offer a free trial. The free demo is the perfect way to see if the solution does what you need.

9 Amazing FREE Real Estate CRMs to Win Deals in 2023 (5)

Would you like to work with me?

I have helped hundreds of Realtors, Team Leaders, and Agents across the country increase their sales, online presence, and build scalable systems. I would love the opportunity to work with you.Together, we can make this year the best!

All details can be found here


What is the best free CRM for real estate agents? ›

Best Free Real Estate CRM Software
  • Airtable,
  • monday sales CRM.
  • Teamgate,
  • EngageBay.
  • eWay-CRM.
  • HubSpot CRM,
  • Bigin by Zoho CRM.
  • Popl,

Is RealOffice360 free? ›

RealOffice360® is unbelievably easy – with a clean, modern design that makes client management a total breeze. Get started. 100% Free.

Is Ixact a CRM? ›

IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence.

What is the best database for realtors? ›

The Best Real Estate CRM of 2023
  • Wise Agent: Best overall real estate CRM.
  • LionDesk: Best real estate CRM with artificial intelligence (AI) Tools.
  • Realvolve: Most customizable real estate CRM.
  • Follow Up Boss: Best real estate CRM for integrations.
  • Top Producer: Best real estate CRM for automation.

What is the number 1 CRM in the world? ›

Align customer needs and grow your business with Salesforce Customer 360, the world's #1 CRM.

What is the best free or cheap CRM for a startup? ›

Bitrix24 offers everything you need in a single CRM system plus much more. Take a look and see why over 10 million teams have chosen Bitrix24 as the best free CRM for startups.

Is there a free version of HubSpot? ›

HubSpot CRM has free tools for everyone on your team, and it's 100% free. Here's how our free CRM solution makes your job easier ... No credit card required.

What does Insightly do? ›

Insightly provides customer relationship management software for businesses of all sizes across a range of industries such as manufacturing, consulting, professional services, media and advertising, non-profit, technology and others.

What is Contactually? ›

Contactually is a cloud-based customer relationship management (CRM) software that enables businesses to drive personalized communication with their clients. The solution helps with identifying new relationships, following possible leads, generating new referrals, closing opportunities and driving business growth.

Who owns Ixact contact? ›

IXACT Contact was acquired by Elm Street Technology on Jul 13, 2021 .

What CRM does Apple company use? ›

Daylite is a CRM designed specifically for Mac, iPhone and iPad users. The Daylite set of tools are divided into CRM features and project management tools. It isn't just for sales and marketing.

What CRM does real Brokerage use? ›

Real Brokerage Chooses Chime Again and Again as CRM Platform of Choice As the CRM platform of choice, the agents and teams at Real will have access to an upgraded suite of...

What percentage of Realtors use a CRM? ›

Nearly 3 out of 4 realtors use a CRM to deal with day-to-day tasks. The same survey also suggests that 96.2 percent of brokers experienced significant improvement in productivity after implementing CRM for real estate agents.

Which software is best for real estate? ›

Best Real Estate Software include:

kvCORE, Follow Up Boss, Zillow Premier Agent, Propertybase powered by Lone Wolf, Qualia, Top Producer CRM, k+TEAMS, MoxiWorks, Buildout CRM, and CINC.

What are the best leads for Realtors? ›

Check out these 13 tried-and-true lead sources for realtors that every real estate professional should be utilizing.
  1. Door Knocking. ...
  2. Cold Calling. ...
  3. Direct Mail. ...
  4. Past Clients. ...
  5. FSBO Listings. ...
  6. Expired Listings. ...
  7. Former Coworkers' Client Lists. ...
  8. Social Media Marketing/Advertising.

What is the most successful CRM in today's market? ›

Salesforce CRM is one of the world's leading cloud-based CRM tool/software which provides creative CRM solutions that can be effectively used for all the business requirement companies from high scale enterprises to small start-ups. Salesforce CRM is based on cloud, scalable and in turn very easy to use too.

Which CRM is easiest to use? ›

Zoho CRM is known for being an easy-to-use CRM, but it's also a powerful and scalable solution for any size business. It's a great choice for small businesses because of its integrations with popular apps and relative affordability.

What is the best low cost CRM? ›

The best free CRM software
  • EngageBay for all-in-one business capability.
  • Bitrix24 for businesses with a lot of users and contacts.
  • Zoho CRM for scaling your business.
  • HubSpot CRM for integration with your other apps.
  • Capsule for project management.
  • Vtiger for inexpensive upgrade options.

How much should I spend on a CRM? ›

Choosing a customer relationship management platform (CRM) is a significant investment and the average budget is roughly $7,500 per user over a five-year period.

How much should I budget for a CRM? ›

A good consultant will help you roll out the CRM first and then work on your integration after the CRM implementation is successful, so you won't be shelling out all the integration costs upfront. However, you can typically budget anywhere from $5K to $20K.

What are the limitations of free HubSpot? ›

Free CRM accounts are limited to the free tools shown on HubSpot's Products & Services catalog, including up to 1,000,000 contacts. From the Products and Services page in a CRM free account, you can upgrade or delete your account.

What are the 3 types of CRM? ›

There are 3 types of CRM platforms. You can choose from the analytical, operational or collaborative CRM to support your business. Choose the analytical CRM if you want to get your hands on the most important metrics about your customers in order to make more strategic decisions.

What can I use instead of HubSpot? ›

Top HubSpot Marketing Hub Alternatives
  1. Mailchimp.
  2. Adobe Marketo Engage.
  3. SendGrid Marketing Campaigns.
  4. Constant Contact.
  5. Netcore Customer Engagement & Experience.
  6. Campaign Monitor.
  7. Salesforce Marketing Cloud.
  8. Emma.

Is Insightly any good? ›

Is Insightly any good? Overall, Insightly is a good collaborative CRM tool to help you organize leads, contacts and projects across different teams, especially if you're all working remotely.

How many people use Insightly? ›

Insightly is a powerful, easy to use CRM software with native integrations to Gmail, Office 365, MailChimp, and other popular applications. With more than 1.5 million users in a variety of industries, Insightly is a leading CRM software.

How long is Insightly free trial? ›

Insightly is competitively priced compared to many of its competitors. The company offers a free version with limited features, as well as a free two-week trial that lets you test out its products.

What is Salesflare CRM? ›

What is Salesflare? Salesflare is the intelligent CRM that small and medium-sized businesses selling B2B love to use. It's a zero-input sales pipeline tool that thinks and works for its user, not the other way around. No more manual data entry.

Is Pipefy a CRM? ›

Pipefy is the best sales CRM software to build and optimize your pipeline in a matter of minutes, increasing process control and predictability from end to end.

What percentage do most realtors charge for land? ›

How much is the typical real estate commission on land sales? The typical real estate commission on land sales is often the same as the average realtor fee, which is currently 5.37% nationwide.

Who is number one real estate? ›

DLF Limited is the largest real estate company in India in terms of Total sales which has a turnover of Rs 7,766 Cr.

What real estate company owns the most homes? ›

Keller Williams is the biggest real estate company in the United States.

Does Amazon own a real estate company? ›

The e-commerce giant finished 2021 with twice as much of its own warehouse, distribution and data center space as it began the year. The buying spree brought its owned real estate portfolio to 16.7 million square feet across North America, according to an annual financial report, up from 8.5 million at the end of 2020.

What CRM does Amazon use? ›

Amazon uses a cloud-based system called Salesforce CRM to manage its customer relationships. This software helps businesses track customer data, customer interactions, and sales opportunities.

Which company is the market leader in CRM? ›

Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide with a market share of 23.8 percent in 2021. The company leads the market with a big margin: next in line to Salesforce are SAP, Microsoft, and Oracle with around five percent shares of the market.

What company has the best CRM system? ›

The Best CRM Software of 2023
  • Best for Communication: Freshsales.
  • Best for Integrations: HubSpot CRM.
  • Best for Remote and Hybrid Teams: Zoho CRM.
  • Best for Cross-Platform Integrations: Quickbase.
  • Best for Customer Support: Sage CRM.
  • Best for Customization: Insightly.
  • Best for Midsize Businesses: SugarCRM.
Feb 28, 2023

What is the most trusted brokerage? ›

Who are the top 10 brokerage firms?
  • Fidelity.
  • TD Ameritrade.
  • E*TRADE.
  • Merrill Edge.
  • Charles Schwab.
  • Interactive Brokers.
  • Firstrade.
  • Webull.
Feb 28, 2023

What is the most popular real estate brokerage website? ›

With 10.2 million monthly visitors, Redfin is the top-ranking website for a full-service brokerage (works directly with consumers). The top 5 ranked real estate websites are digital-first companies. Remax.com, with 4.7 monthly visitors, is the top-ranking traditional (pre-internet) brokerage website.

How much is kvCORE a month? ›

kvCORE Pricing: What Does kvCORE Cost for 2022? kvCORE monthly plans start at $499 for two users and rise into the thousands for teams and brokerages. This is before you spend money on advertising. So it's safe to say that kvCORE is not cheap.

How do Realtors get client leads? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
Aug 29, 2022

How do Realtors stand out? ›

5 Ways to Stand Out as a Real Estate Agent in a Large City
  1. Find Your Niche. In a small town, you'll be selling a little bit of everything. ...
  2. Develop a Strong Online Presence. ...
  3. Use Social Media to Expand Your Presence. ...
  4. Be Client-Oriented. ...
  5. Sponsor a Community Event. ...
  6. Be a Standout Real Estate Agent.

Is it ethical to have multiple Realtors? ›

Using Multiple Agents Is Unethical

Since realtors work on commission, they need to have some guarantee that the work they are doing will result in compensation. This is where they have to rely on each other and their code of ethics.

What is the fastest way to make money in real estate? ›

  1. 7 Fastest Ways to Make Money in Real Estate. ...
  2. Renovation Flipping. ...
  3. Airbnb and Vacation Rentals. ...
  4. Long-Term Rentals. ...
  5. Contract Flipping. ...
  6. Lease to Buy. ...
  7. Commercial Property Rentals. ...
  8. Buying Land.

What is the most profitable part of real estate? ›

Rentals are the greatest real estate investment property type because of their regular occupancy and profitability.

How to get real estate leads without paying? ›

How New Real Estate Agents Can Get Leads for Free
  1. Remind family and friends you're an agent.
  2. Introduce yourself to the people in your social circle.
  3. Exchange names with the people who provide you with services.
  4. Reach out to past clients.
  5. Partner up with related businesses.
Aug 11, 2020

Does Keller Williams give you leads? ›

We provide you with many different lead generation methods including Internet lead conversions, contacting Expired/Withdrawn listings, For Sale By Owners (FSBO's), Open Houses, Door Knocking, etc. Using these tools will ensure you are making enough contacts to be as successful as you want to be.

Is buying Zillow leads worth it? ›

The short answer is yes, Zillow leads can be worth it to real estate teams in 2022. That's mostly due to their ability to leverage the leads and the real estate agents on their team.

How can I market myself as a realtor for free? ›

20 Ways to Market Yourself as a Real Estate Agent
  1. Generate a Strong Online Presence as a Real Estate Expert. ...
  2. Combine Online Marketing with Postcards for Maximum Effectiveness. ...
  3. Build a Website and Blog. ...
  4. Buy Ads on Google for Quick Traffic. ...
  5. Build a Page on Facebook. ...
  6. Use Drone Footage to Showcase Homes.

Does Keller Williams have a CRM? ›

KW Command is Keller Williams cloud-based CRM, leveraging a ton of innovative features to help real estate professionals manage their leads, listings, contacts, and much more!

What platform do real estate agents use? ›

Best Real Estate Software include:

kvCORE, Follow Up Boss, Zillow Premier Agent, Propertybase powered by Lone Wolf, Qualia, Top Producer CRM, k+TEAMS, MoxiWorks, Buildout CRM, and CINC.

How do beginner real estate agents get clients? ›

Here are 11 ways to get clients in real estate:
  1. Buy Real Estate Leads. ...
  2. Engage With Your Community. ...
  3. Ask Existing Clients for Referrals. ...
  4. Create a Website. ...
  5. Post On Social Media. ...
  6. Specialize In a Niche. ...
  7. Try Cold Calling. ...
  8. Host Open Houses.
Aug 29, 2022

How do you put a real estate deal with no money? ›

Purchasing Real Estate With No Money Down
  1. Borrow the Money. Probably the easiest way to purchase a property with no money down is by borrowing the down payment. ...
  2. Assume the Existing Mortgage. ...
  3. Lease with Option to Buy. ...
  4. Seller Financing. ...
  5. Negotiate the Down Payment. ...
  6. Swap Personal Property. ...
  7. Exchange Your Skills. ...
  8. Take on a Partner.
May 2, 2022

How do I get buyers for real estate? ›

Here are the 9 Ways To Find Motivated Real Estate Buyers.
  1. Networking With Local Businesses.
  2. Capturing Email Addresses From Website.
  3. Advertise Yourself Effectively.
  4. Never Miss A Housewarming Party.
  5. Put A 'Coming Soon' Sign.
  6. Using Mobile Marketing Effectively.
  7. Generating Real Estate Leads on LinkedIn.
  8. Find Your Own Niche.
Jun 20, 2022

Who is Keller Williams biggest competitor? ›

Keller Williams competitors include Zillow, RE/MAX, Coldwell Banker, Realty ONE Group and KKR. Keller Williams ranks 1st in CEO Score on Comparably vs its competitors.

What is the CRM trend for 2023? ›

CRM trends in 2023 indicate an increasing shift towards integrating self-service portals with CRM software. In the past, most business management systems were complex, expensive, and required IT support to set up and maintain.

Which app is the best for real estate? ›

Best Real Estate Apps of 2023
  • Best Overall: Zillow.
  • Best for Auctions: Xome Auctions.
  • Best for Home Purchase: Redfin.
  • Best for Home Values: Trulia.
  • Best for Rentals: Realtor.
  • Best for Renters: Apartments.com.
  • Best for Entrepreneurs: LoopNet.com.
Feb 8, 2023

What's the best website for realtors? ›

If you want buyer eyes on the properties your team has on the market, a user-friendly, SEO-optimized website is essential.
  1. Ylopo. ...
  2. Agent Fire. ...
  3. Union Street Media. ...
  4. Luxury Presence. ...
  5. Real Geeks. ...
  6. Sierra Interactive. ...
  7. IDX Broker Home. ...
  8. ProAgent Websites.
Jul 17, 2020


Top Articles
Latest Posts
Article information

Author: Aracelis Kilback

Last Updated: 27/10/2023

Views: 6012

Rating: 4.3 / 5 (44 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Aracelis Kilback

Birthday: 1994-11-22

Address: Apt. 895 30151 Green Plain, Lake Mariela, RI 98141

Phone: +5992291857476

Job: Legal Officer

Hobby: LARPing, role-playing games, Slacklining, Reading, Inline skating, Brazilian jiu-jitsu, Dance

Introduction: My name is Aracelis Kilback, I am a nice, gentle, agreeable, joyous, attractive, combative, gifted person who loves writing and wants to share my knowledge and understanding with you.