Now get inspired with 25 awesome email marketing examples (2023)

In accordance withInternet Advertising Contest (IAC), Pink Shell Beach Resort Email beats the best examples of email marketing. The IAC recognized him as thebest email campaign in the hotel and accommodation industryuntil 2022. Here are thewinning emailIn this post, we'll share more examples of successful email marketing and explain why each one worked. But before we get to that, let's see how the experts define the basics.

What is an email marketing campaign?

LikeE-Mail-Marketing-CampaignIt is a sequence of emails sent to subscribers during a specific period of time. Every email marketing campaign has a specific goal. This means that individual email messages within a campaign drive the goal. They prompt the recipient to take the desired action one at a time.The essential parts of an email campaign are as follows:

• a target
• target group
• number of emails
• time limit
• Email copy and content strategy.

Marketers usually organize all of this data intoEmail Marketing Templatesto help you create and organize an email marketing campaign plan.

Why Do You Need an Email Marketing Campaign?

There is a difference betweenE-Mail Marketingand email marketing campaigns.

Benefits of Email Marketing

• You can market your products/services for freefor a customer who actively chooses to receive updates from you.

• Emails, unlike social media posts, end up in your prospect's inbox. These emails stay long and close enough to influence your purchasing decisions, making them one of the most effective forms of marketing.

• There is a wide range ofEmail Marketing Ideasout there, allowing you to be flexible and creative in your marketing efforts.

• It's relatively easier with a wide range of email investigation toolsFind your customers' email addresses(especially in the B2B area). For example, email is a more accessible marketing channel than cold calling.

Benefits of Email Marketing Campaigns

• Email marketing campaigns include triggers that align emails with subscriber actions and desires. You personalize marketing, help customers feel connected to you, and consequently build stronger customer relationships..

• Email marketing campaigns are measurable (throughEmail Tracking), flexible and scalable. They are safe investments with high ROI.

Benefits of studying email marketing examples

• Inspire new ideas and approaches for clear and effective messages.

• It helps you identify things that might annoy or frustrate your subscribers.

Here's an infographic with some stats showing just how powerful email marketing can be:Fuente

Types of Email Marketing Campaigns

There are different types of email marketing campaigns, each with their own purpose. Here are some common types:

The Integration E-Mail Campaign

Goal: build a relationshipGenerally recognized as a series of welcome emails,customer integrationEmail campaigns aim to introduce the new subscriber to your brand, products/services, and community. Any business (big or small, physical or virtual) can use these emails to tell readers how you can benefit them and to propose a relationship between you. These relationships include:

• paying customer
• Gift collector
• Newsletter Subscriber
• community member

Usually this series consists of 4-6 emails sent over the course of a month.

Brand awareness email campaigns

Goal: Build credibility and gain more followersThe essence of brand awareness email campaigns is letting recipients know what you have to offer. You can focus on your products, services, team, company culture, job opportunities, ongoing discounts, giveaways, and future upgrades. Brand awareness campaigns can take the form of regular email newsletters or short campaigns. Your goal here is to filter and find people who are interested in learning more about you. If a reader:

• Open your emails often
• have not logged out
• I followed your social networks
• forwarded your email

They are your new leads. You can run your promotions for these email recipients. Please note that you cannot share all of your products or services in one welcome series. You can only share the best of yourself. With brand awareness campaigns you go one step further.

Email campaigns for traffic generation

Goal: more engagement and viewsTraffic-generation emails are mostly automated because they do little to contributeto the sales funnel. These campaigns can be about:

• your blog
• your social media channels

How do you develop a campaign for this? You can use an email marketing tool to segment your list. Each time you upload a new blog, visitors who subscribe to your blog might see an interesting snippet or summary.

Promotional Email Campaigns

Goal: Request purchase (pure sale)Most established brands only send out a promotional email each time they offer a seasonal discount or launch a new product/service. However, brands that strive and succeed believe in advertising or lead nurturing campaigns. These campaigns are tailored specifically to the recipient based on the data collected. Sales Development Representative (SDR) emails are a type of promotional email. These can also have separate campaigns.

The E-Mail Sponsorship Campaign

Purpose: Request a purchase outside of your email databaseSponsorship email campaigns are the same as promotional email campaigns. The difference is that you send these emails to customers who don't knownor about your business. These cold ad campaigns are more like ads and cost money.

The Wake-Up Email Campaign

Goal: Reactivate and retain customersIf a customer has abandoned their cart or been inactive for a while, you can include them in your reactivation email campaign. It's a good idea to start this series with a feedback request or discount offer just for them.

Upsells from email marketing campaigns

Goal: Convince customers to upgradeThese campaigns encourage your customers to try more products/services at higher prices. The frequency of these emails should be lower than any of the others above to prevent your customers from getting upset.

Top 25 Email Marketing Examples to Learn

We've listed some of the best email marketing examples of 2022 below. Here is a table to help you better understand each example:

1.birch box

Email type:IntegrationSuccess rate:⭐⭐⭐This is the Warming Up welcome email from Birchbox. From the subject line to the discounts offered, there's nothing in this email that doesn't appeal to the brand's target audience, namely people who are obsessed with personal care and beauty. a reason (points). Also, because of the value provided in the first email, there is a high probability that users will pay attention to the next email.

2.Hootsuite

Email type:IntegrationSuccess rate:⭐⭐⭐This short but engaging email will introduce you to the main features of Hootsuite. It prompts the user to take immediate action with a given CTA i.e. schedule their first post. Using an avatar at the beginning of the email builds awareness in the user's mind, which means this email also acts as a brand awareness message.

3.Send blue

Email type:IntegrationSuccess rate:⭐This email wins because it's very direct. The copy is accurate and clear. And there is a clickable button that makes the process easy for the user. Email doesn't waste user time and builds trust with strong instructions. When users set up their accounts, they also know they will be given instructions on what to do, which means they already trust Sendinblue's customer support. You will appreciate future emails.

4.airbnb

Email type:Onboarding (Welcome Email)Success rate:⭐⭐⭐Upon receiving this email, most Airbnb users have done exactly what was requested in the email. And that's because the step-by-step instructions in this email are very comprehensive. Credit goes to actionable copy and matching graphics. Also, there is an option at the bottom to set email preferences, which makes the email very customer-centric.

5.fale.com

Email type:IntegrationSuccess rate:⭐This is Tawk.to's first eight email integration campaigns. It's one of the best onboarding campaigns because the company breaks down the entire user tool step-by-step into a series of simple, comprehensive emails.

6.Barnes & Noble

Email type:brand awarenessSuccess rate:⭐⭐⭐This email starts and ends with an attractive discount. Throughout the message, Barnes & Noble also personalized the experience by recommending books based on the recipient's interest. And as you can seePersonalization and customer orientationThey are essential for running successful email campaigns.

7.Youtube

Email type:brand awarenessSuccess rate:⭐⭐⭐The email starts with an eye-catching animation that encourages the user to press the subscribe button. It also arouses curiosity about the nature of email. This, of course, leads the user to the text below, which deals with the latest YouTube feature update. The message within the copy is clear, complete and ends with a clear CTA.

8.Amazon Web-Services

Email type:brand awarenessSuccess rate:⭐⭐⭐This is the second of six emails Amazon Web Services has sent to subscribers about an upcoming event. The content of the first three emails was the same, further reinforcing the importance of the event and serving as a great reminder for people to save the date. The last three emails offered records and compensation for those unable to attend the event.

9.The Telegraph

Email type:Brand awareness (newsletter)Success rate:⭐The subject line as well as the first sentence of this email captivates the reader by addressing an important critical point. And the email format is simple and direct. Draws the user's attention to the bottom of the screen where Telegraph has placed links to articles of interest to the user. Also, the email promises a lot of value while offering a discount, making it a promotional message as well.

10Lok

Email type:brand awarenessSuccess rate:⭐⭐⭐Adalo will start your product update email with the benefits of the new user role. This of course draws the recipient's attention. Adalo has also integrated a button that can be clicked without the audience having to wait for users to try the new feature right away.

11Social Pilot

Email type:traffic generationSuccess rate:⭐This email worked well due to its specificity and relevance to the topic. Anyone who has visited Social Pilot definitely expects to improve their performance on social networks. This email provides these people with very useful content for them. Also, the user gets from Rachel instead of the company, which makes the user feel more connected to the brand. Below, Social Pilot also reminded the user to try the 14-day free trial.

12Figure

Email type:traffic generationSuccess rate:⭐⭐⭐On the surface, the email appears to be a brand awareness email. Informs the user about the latest feature update and explains its functionality. Serious Figma users will most likely read this text. In the end, however, the email agenda takes a different turn. There is a focus onuseful articleinstead of the CTA button. Naturally, this piques the recipient's curiosity and encourages them to review the content of the article.

13Later

Email type:traffic generationSuccess rate:⭐Later.com can attract more subscribers to your website because your email newsletters are packed with the latest industry trends and valuable information. There is a section dedicated to all major updates with attractive graphics. There is also an update on the recently released feature at the bottom of the email.

14Chegg

Email type:traffic generationSuccess rate:⭐The survey is what catches the reader's attention in this email. While it doesn't allow the user to vote on the email, it does force the user to click on the option they want to support, which takes them to one of Chegg's landing pages.

15.Elsynergy

Email type:Promotional Items (SDR)Success rate:⭐Elsynergy email worked because it's very scannable and human. It uses emojis, text language and arrives in your inbox with the name Laura (sales rep). As a result, the reader feels connected to the company and the valuable tips also encourage the reader to find out more about the IBA.

sixteen.Upskillist

Email type:promotional itemsSuccess rate:⭐Upskillist has chosen a very elegant and attractive email design that highlights your promises just as intended. The 50% discount is the highlight of this email and is the first thing the recipient notices. They also promise a digital certificate to encourage the user to take advantage of the discount.

17the balance laboratory

Email type:Promotional Items (SDR)Success rate:⭐When this email arrived in my inbox, it had a lot of white space on the right. That's because it was left-aligned on purpose, which is the highlight of this email. It arrives in his inbox under the name Youseff (SDR from The Scale Lab) and when he opens it he finds that it is formatted exactly like his own emails. EITHERthe human factor here compels you to read on. In addition, this email offers a highly personalized and user-friendly experience. It delivers video content straight to the inbox and offers clickable links.

18Udemy-Trainer: Phil Ebiner

Email type:promotional itemsSuccess rate:⭐⭐⭐Phil Ebiner always impresses with his natural way of communication. In this promotional email, Phil casually offered discounts and included attractive GIFs for the recipient to peruse. The e-mail copy is also very easy to hide.

19Shutterstock

Email type:reintegrationSuccess rate:⭐⭐⭐Shutterstock notifies you when users haven't visited your site for a while and sends you such emails for re-engagement. The great thing about this email is that it focuses on you..It makes the recipient feel important, recognized, and valued. In addition to the sentiment it conveys, the email also engages readers with a question, clickable buttons, and an eye-catching graphic.

20Urban Outfitters suppliers

Email type:reintegrationSuccess rate:⭐⭐⭐The email shows how well Urban Outfitters understands its audience. For Gen Z, there is no way to avoid a plain text email. Also, everything is clickable. In short, it's fun, engaging, and actionable. Experts loved this one because it gets you noticed.

21Tornazo

Email type:reintegrationSuccess rate:⭐⭐⭐Litmus resume email is fast, organized and very thorough. After signing up for Litmus, you'll receive this email within five minutes of inactivity. The company encourages you to return while it considers whether to move on. This leads to rethinking andincreases the chance of conversion.

22processing

Email type:reintegrationSuccess rate:⭐Upwork creates a sense of urgency by highlighting a loss the user may face if not re-active on the platform. In addition, they provided two CTAs (“Find a job” and “View your Connects balance”). If you don't have the time or interest in finding a job, you should check your Connects balance to see what you're risking.

23cinco

Email type:additional salesSuccess rate:⭐⭐⭐This well-structured email serves its purpose perfectly as the user recommended courses are relevant to your industry. Fiverr also highlights that the courses are from experts, which compels the readerat least look at them. This is especially true for those struggling with their performances.

24grammatical

Email type:E-Mail-UpsellingSuccess rate:⭐⭐⭐In this email, Grammarly first piques the reader's interest by highlighting the numbers that matter to them: stats on their progress. Grammarly then highlights users' needs for their premium plan and shares their three most common mistakes. Then they offer a 50% discount to encourage purchase. While it's a little long, it's well-spaced and offers attractive graphics.

25world dog

Email type:Sponsor EmailSuccess rate:⭐Sponsored emails have very low success rates unless they have a very engaging and actionable subject line. ASO World nailed the subject line: concise and to the point. The email promises the user an immediate solution and prompts for action with an embedded form. Best of all, it's an autofill form so all you have to do is clicknext.

final remark

Before you go, there is one more thing you should know. Keep in mind that all of our email marketing examples want readers to take action. They don't relate to an action you've already taken, which makes them different from transactional emails. Use them as inspiration to get your readers engaged with you and your brand. Have fun writing!