In accordance withInternet Advertising Contest (IAC), Pink Shell Beach Resort Email beats the best examples of email marketing. The IAC recognized him as thebest email campaign in the hotel and accommodation industryuntil 2022. Here are thewinning emailIn this post, we'll share more examples of successful email marketing and explain why each one worked. But before we get to that, let's see how the experts define the basics.
What is an email marketing campaign?
LikeE-Mail-Marketing-CampaignIt is a sequence of emails sent to subscribers during a specific period of time. Every email marketing campaign has a specific goal. This means that individual email messages within a campaign drive the goal. They prompt the recipient to take the desired action one at a time.The essential parts of an email campaign are as follows:
- a target
- target group
- number of emails
- time limit
- Email copy and content strategy.
Marketers usually organize all of this data intoEmail Marketing Templatesto help you create and organize an email marketing campaign plan.
Why Do You Need an Email Marketing Campaign?
There is a difference betweenE-Mail Marketingand email marketing campaigns.
Benefits of Email Marketing
- You can market your products/services for freefor a customer who actively chooses to receive updates from you.
- Emails, unlike social media posts, end up in your prospect's inbox. These emails stay long and close enough to influence your purchasing decisions, making them one of the most effective forms of marketing.
- There is a wide range ofEmail Marketing Ideasout there, allowing you to be flexible and creative in your marketing efforts.
- It's relatively easier with a wide range of email investigation toolsFind your customers' email addresses(especially in the B2B area). For example, email is a more accessible marketing channel than cold calling.
Benefits of Email Marketing Campaigns
- Email marketing campaigns include triggers that align emails with subscriber actions and desires. You personalize marketing, help customers feel connected to you, and consequently build stronger customer relationships..
- Email marketing campaigns are measurable (throughEmail Tracking), flexible and scalable. They are safe investments with high ROI.
Benefits of studying email marketing examples
- Inspire new ideas and approaches for clear and effective messages.
- It helps you identify things that might annoy or frustrate your subscribers.
Here's an infographic with some stats showing just how powerful email marketing can be:Fuente
Types of Email Marketing Campaigns
There are different types of email marketing campaigns, each with their own purpose. Here are some common types:
The Integration E-Mail Campaign
Goal: build a relationshipGenerally recognized as a series of welcome emails,customer integrationEmail campaigns aim to introduce the new subscriber to your brand, products/services, and community. Any business (big or small, physical or virtual) can use these emails to tell readers how you can benefit them and to propose a relationship between you. These relationships include:
- paying customer
- Gift collector
- Newsletter Subscriber
- community member
Usually this series consists of 4-6 emails sent over the course of a month.
Brand awareness email campaigns
Goal: Build credibility and gain more followersThe essence of brand awareness email campaigns is letting recipients know what you have to offer. You can focus on your products, services, team, company culture, job opportunities, ongoing discounts, giveaways, and future upgrades. Brand awareness campaigns can take the form of regular email newsletters or short campaigns. Your goal here is to filter and find people who are interested in learning more about you. If a reader:
- Open your emails often
- have not logged out
- I followed your social networks
- forwarded your email
They are your new leads. You can run your promotions for these email recipients. Please note that you cannot share all of your products or services in one welcome series. You can only share the best of yourself. With brand awareness campaigns you go one step further.
Email campaigns for traffic generation
Goal: more engagement and viewsTraffic-generation emails are mostly automated because they do little to contributeto the sales funnel. These campaigns can be about:
- your blog
- your social media channels
How do you develop a campaign for this? You can use an email marketing tool to segment your list. Each time you upload a new blog, visitors who subscribe to your blog might see an interesting snippet or summary.
Promotional Email Campaigns
Goal: Request purchase (pure sale)Most established brands only send out a promotional email each time they offer a seasonal discount or launch a new product/service. However, brands that strive and succeed believe in advertising or lead nurturing campaigns. These campaigns are tailored specifically to the recipient based on the data collected. Sales Development Representative (SDR) emails are a type of promotional email. These can also have separate campaigns.
The E-Mail Sponsorship Campaign
Purpose: Request a purchase outside of your email databaseSponsorship email campaigns are the same as promotional email campaigns. The difference is that you send these emails to customers who don't knownor about your business. These cold ad campaigns are more like ads and cost money.
The Wake-Up Email Campaign
Goal: Reactivate and retain customersIf a customer has abandoned their cart or been inactive for a while, you can include them in your reactivation email campaign. It's a good idea to start this series with a feedback request or discount offer just for them.
Upsells from email marketing campaigns
Goal: Convince customers to upgradeThese campaigns encourage your customers to try more products/services at higher prices. The frequency of these emails should be lower than any of the others above to prevent your customers from getting upset.
Top 25 Email Marketing Examples to Learn
We've listed some of the best email marketing examples of 2022 below. Here is a table to help you better understand each example:
Email type:IntegrationSuccess rate:⭐⭐⭐This is the Warming Up welcome email from Birchbox. From the subject line to the discounts offered, there's nothing in this email that doesn't appeal to the brand's target audience, namely people who are obsessed with personal care and beauty. a reason (points). Also, because of the value provided in the first email, there is a high probability that users will pay attention to the next email.
Email type:IntegrationSuccess rate:⭐⭐⭐This short but engaging email will introduce you to the main features of Hootsuite. It prompts the user to take immediate action with a given CTA i.e. schedule their first post. Using an avatar at the beginning of the email builds awareness in the user's mind, which means this email also acts as a brand awareness message.
Email type:IntegrationSuccess rate:⭐This email wins because it's very direct. The copy is accurate and clear. And there is a clickable button that makes the process easy for the user. Email doesn't waste user time and builds trust with strong instructions. When users set up their accounts, they also know they will be given instructions on what to do, which means they already trust Sendinblue's customer support. You will appreciate future emails.
Email type:Onboarding (Welcome Email)Success rate:⭐⭐⭐Upon receiving this email, most Airbnb users have done exactly what was requested in the email. And that's because the step-by-step instructions in this email are very comprehensive. Credit goes to actionable copy and matching graphics. Also, there is an option at the bottom to set email preferences, which makes the email very customer-centric.
Email type:IntegrationSuccess rate:⭐This is Tawk.to's first eight email integration campaigns. It's one of the best onboarding campaigns because the company breaks down the entire user tool step-by-step into a series of simple, comprehensive emails.
Email type:brand awarenessSuccess rate:⭐⭐⭐This email starts and ends with an attractive discount. Throughout the message, Barnes & Noble also personalized the experience by recommending books based on the recipient's interest. And as you can seePersonalization and customer orientationThey are essential for running successful email campaigns.
Email type:brand awarenessSuccess rate:⭐⭐⭐The email starts with an eye-catching animation that encourages the user to press the subscribe button. It also arouses curiosity about the nature of email. This, of course, leads the user to the text below, which deals with the latest YouTube feature update. The message within the copy is clear, complete and ends with a clear CTA.
Email type:brand awarenessSuccess rate:⭐⭐⭐This is the second of six emails Amazon Web Services has sent to subscribers about an upcoming event. The content of the first three emails was the same, further reinforcing the importance of the event and serving as a great reminder for people to save the date. The last three emails offered records and compensation for those unable to attend the event.
Email type:Brand awareness (newsletter)Success rate:⭐The subject line as well as the first sentence of this email captivates the reader by addressing an important critical point. And the email format is simple and direct. Draws the user's attention to the bottom of the screen where Telegraph has placed links to articles of interest to the user. Also, the email promises a lot of value while offering a discount, making it a promotional message as well.
Email type:brand awarenessSuccess rate:⭐⭐⭐Adalo will start your product update email with the benefits of the new user role. This of course draws the recipient's attention. Adalo has also integrated a button that can be clicked without the audience having to wait for users to try the new feature right away.
Email type:traffic generationSuccess rate:⭐This email worked well due to its specificity and relevance to the topic. Anyone who has visited Social Pilot definitely expects to improve their performance on social networks. This email provides these people with very useful content for them. Also, the user gets from Rachel instead of the company, which makes the user feel more connected to the brand. Below, Social Pilot also reminded the user to try the 14-day free trial.
Email type:traffic generationSuccess rate:⭐⭐⭐On the surface, the email appears to be a brand awareness email. Informs the user about the latest feature update and explains its functionality. Serious Figma users will most likely read this text. In the end, however, the email agenda takes a different turn. There is a focus onuseful articleinstead of the CTA button. Naturally, this piques the recipient's curiosity and encourages them to review the content of the article.
Email type:traffic generationSuccess rate:⭐Later.com can attract more subscribers to your website because your email newsletters are packed with the latest industry trends and valuable information. There is a section dedicated to all major updates with attractive graphics. There is also an update on the recently released feature at the bottom of the email.
Email type:traffic generationSuccess rate:⭐The survey is what catches the reader's attention in this email. While it doesn't allow the user to vote on the email, it does force the user to click on the option they want to support, which takes them to one of Chegg's landing pages.
Email type:Promotional Items (SDR)Success rate:⭐Elsynergy email worked because it's very scannable and human. It uses emojis, text language and arrives in your inbox with the name Laura (sales rep). As a result, the reader feels connected to the company and the valuable tips also encourage the reader to find out more about the IBA.
Email type:promotional itemsSuccess rate:⭐Upskillist has chosen a very elegant and attractive email design that highlights your promises just as intended. The 50% discount is the highlight of this email and is the first thing the recipient notices. They also promise a digital certificate to encourage the user to take advantage of the discount.
Email type:Promotional Items (SDR)Success rate:⭐When this email arrived in my inbox, it had a lot of white space on the right. That's because it was left-aligned on purpose, which is the highlight of this email. It arrives in his inbox under the name Youseff (SDR from The Scale Lab) and when he opens it he finds that it is formatted exactly like his own emails. EITHERthe human factor here compels you to read on. In addition, this email offers a highly personalized and user-friendly experience. It delivers video content straight to the inbox and offers clickable links.
Email type:promotional itemsSuccess rate:⭐⭐⭐Phil Ebiner always impresses with his natural way of communication. In this promotional email, Phil casually offered discounts and included attractive GIFs for the recipient to peruse. The e-mail copy is also very easy to hide.
Email type:reintegrationSuccess rate:⭐⭐⭐Shutterstock notifies you when users haven't visited your site for a while and sends you such emails for re-engagement. The great thing about this email is that it focuses on you..It makes the recipient feel important, recognized, and valued. In addition to the sentiment it conveys, the email also engages readers with a question, clickable buttons, and an eye-catching graphic.
Email type:reintegrationSuccess rate:⭐⭐⭐The email shows how well Urban Outfitters understands its audience. For Gen Z, there is no way to avoid a plain text email. Also, everything is clickable. In short, it's fun, engaging, and actionable. Experts loved this one because it gets you noticed.
Email type:reintegrationSuccess rate:⭐⭐⭐Litmus resume email is fast, organized and very thorough. After signing up for Litmus, you'll receive this email within five minutes of inactivity. The company encourages you to return while it considers whether to move on. This leads to rethinking andincreases the chance of conversion.
Email type:reintegrationSuccess rate:⭐Upwork creates a sense of urgency by highlighting a loss the user may face if not re-active on the platform. In addition, they provided two CTAs (“Find a job” and “View your Connects balance”). If you don't have the time or interest in finding a job, you should check your Connects balance to see what you're risking.
Email type:additional salesSuccess rate:⭐⭐⭐This well-structured email serves its purpose perfectly as the user recommended courses are relevant to your industry. Fiverr also highlights that the courses are from experts, which compels the readerat least look at them. This is especially true for those struggling with their performances.
Email type:E-Mail-UpsellingSuccess rate:⭐⭐⭐In this email, Grammarly first piques the reader's interest by highlighting the numbers that matter to them: stats on their progress. Grammarly then highlights users' needs for their premium plan and shares their three most common mistakes. Then they offer a 50% discount to encourage purchase. While it's a little long, it's well-spaced and offers attractive graphics.
Email type:Sponsor EmailSuccess rate:⭐Sponsored emails have very low success rates unless they have a very engaging and actionable subject line. ASO World nailed the subject line: concise and to the point. The email promises the user an immediate solution and prompts for action with an embedded form. Best of all, it's an autofill form so all you have to do is clicknext.
Before you go, there is one more thing you should know. Keep in mind that all of our email marketing examples want readers to take action. They don't relate to an action you've already taken, which makes them different from transactional emails. Use them as inspiration to get your readers engaged with you and your brand. Have fun writing!
Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entree.Do you think email marketing is the best marketing strategy in today's generation Why or why not? ›
In short, yes. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.How do I make my marketing email attractive? ›
- Craft a strong subject line.
- Write an attention-grabbing pre-header.
- Be concise.
- Keep your email on-brand.
- Think about your layout.
- Personalize every email.
- Incorporate unique visual content.
- Don't be afraid to use emojis.
Keep content clear and concise.
Picture, Paragraph, Call to Action. The best emails have a clear focus and are designed to encourage a single action from the reader. Clear, concise content also makes it easier to read your emails.
- Email Newsletters. ...
- Transactional Emails. ...
- Behavioral Emails.
What is email marketing? The definition of email marketing is a form of digital marketing that uses email to promote products or services to potential or existing customers. Email marketing is an essential channel leveraged by B2C and B2B companies to build brand awareness, grow customer loyalty and drive conversions.What are the benefits of email marketing examples? ›
- Creating personalized content.
- Collecting feedback and surveys.
- Improving sales.
- Communicating with your audience.
- Generating traffic to your site.
- Sending timely campaigns.
- Increasing leads.
- Reaching the right people at the right time.
As a marketer, your top priority should always be to get permission from your audience before sending any marketing emails. Make sure that your subscribers have given you their consent to receive your emails, otherwise, you risk ending up in the dreaded spam folder, or worse — on the receiving end of a hefty penalty.What is the most important goal of email marketing? ›
Email marketing campaigns are designed to help your brand reach more people and being an immediate tool, your messages can reach anywhere in the world instantly. In the same way, the company can also achieve more notoriety among its customers through email marketing.What is one of the greatest things about email marketing? ›
One of the greatest benefits of email marketing is that email allows you to personalize your messaging and offers. This helps you reach the right audience at the right time. Not only can you use segmentation to ensure that readers are getting the most relevant and effective content…
- Complete: State your purpose up front and provide the right amount of information. ...
- Clear: Use precise language. ...
- Correct: Check your email for grammar and vocabulary. ...
- Concise: It is important to use short sentences with no more than one or two ideas in each sentence.
- Concise. Emails are not the place to ramble. ...
- Intention-focused. Speaking of goals, your email should have one. ...
- Summarizing. ...
- Well-organized. ...
- Visually scannable. ...
- Polite and tone-appropriate. ...
- Clear on action.
- Segment your subscriber database.
- Personalize your messages.
- Optimize for mobile.
- Re-engage inactive subscribers.
- Use A/B testing to identify the perfect email.
- Set up trigger emails to prevent missed opportunities.
- Use emotion to connect.
- Showcase your values.
- Check the bounce rate on your email campaign landing pages. ...
- Measure website traffic, too. ...
- Look at the email conversion rate. ...
- Track your email list growth rate. ...
- Check the forward/share rate for each email campaign.
Clear, concise, consistent – The three Cs of effective communication.What are the golden R's of email marketing? ›
The 3 Rs of Email Marketing: Responsive, Responsible and Relevant.What is better than email marketing? ›
Email marketing is better for building relationships with current customers, while social media marketing can help you build brand recognition with potential customers. Deciding which strategy to emphasize can help you build a more effective and personalized strategy for a company.What is email marketing in one word? ›
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.Is it hard to learn email marketing? ›
Email marketing isn't particularly difficult to learn, but your success will depend on how motivated you are and how much time you can spend studying. Email marketing relies on building an email list, creating compelling emails, and sending them out to the list via an email service provider (ESP).
|Email service||Free plan||Cheapest plan|
|Mailjet||6,000 emails Unlimited contacts||$15 for 15,000 emails|
|EmailOctopus||10,000 emails 2,500 contacts||$8 for 500 contacts|
|Benchmark||250 emails 500 contacts||$15 for 500 contacts|
|Sender||15,000 emails 2,500 contacts||$10 for 2,500 contacts|
- Email is a free tool. ...
- Email is quick. ...
- Email is simple. ...
- Email allows for easy referencing. ...
- Email is accessible from anywhere – as long as you have an internet connection. ...
- Email is paperless and therefore, beneficial for the planet.
The 5 C's are “company,” “collaborators,” “customers,” “competitors,” and “context.” The initial step is to understand what each represents and how it might help your business's marketing. The 5C marketing framework can help a business understand its position in the marketplace.How do you write an impressive business email? ›
- Start with an interesting subject line. The subject line is a short message that is displayed before the contents of the email are visible in the inbox. ...
- Give greetings. ...
- Write the core email body. ...
- Include a closing line. ...
- End with a signature. ...
- Proofread your email.
The best way to ensure you achieve your goal is to tell your readers exactly what you want them to do. Use direct language and always end your email with a clear call to action (CTA). Make sure the CTA is easy to find, especially for people who scan.What are the 3 main steps in email marketing? ›
- Stage 1: Connect.
- Stage 2: Educate.
- Stage 3: Make an Offer.
- Now You're Ready to Get Started.
The four Ps are product, price, place, and promotion.What are the six rules of email? ›
- Use a clear, professional subject line. ...
- Proofread every email you send. ...
- Write your email before entering the recipient email address. ...
- Double check you have the correct recipient. ...
- Ensure you CC all relevant recipients. ...
- You don't always have to "reply all" ...
- Reply to your emails.
The best email format for professional communication is writing a quick and concise message. Avoid walls of text. Keeping things short lets your recipient know that you respect their time. State what you want clearly in the body of your email with 3–5 sentences and no more than three brief paragraphs.What is a professional example for email? ›
I would like to take a moment to introduce myself and my company. My name is [name] and I am a [job title] at [company name]. Our company provides customers with cutting-edge technology for all their email signature needs. At [company name], there are a number of services we can offer, such as [short list of services].
Examples: email@example.com. firstname.lastname@example.org. email@example.com.What are the 6 C's of business email writing? ›
Drafting involves writing consistently in a formal, casual, or informal style characterized by the “Six Cs”: clarity, conciseness, coherence, correctness, courtesy, and conviction.What is the ideal business email response? ›
Responding to an email within 24 hours is good etiquette. Responding sooner is better because customers will be assured their concerns are being heard and their needs attended to. If a customer's concern is negative or powerfully expressed, a phone call may be a more appropriate response than a return email.