The biggest business trends 2022-2025. And those who aren't. (2023)

Everyone likes to describe trends. I do, too, but I generally go against a few alternative trends while challenging my favorite trends. There are some business trends that everyone seems to support, such as sustainability, AI, and the widespread adoption of cryptocurrencies. But not all of them make sense, at least not in the immediate or short-term future. Some of them will never happen.

Broken business trends

Let's state from the start that the distinction between business and technology trends is over, which is good, because business trendsSohnTechnology trends and technology trendsSohnbusiness trends. companies believe or not, more or more,All companies are technology companies– a trend that is now continuing.

There are definitely favorite trends.Bernardo married,sophie archerjAnis UzzamanSuggest at least the following:

  • Sustainability/Indispensable/Renewable Energy
  • humans vs robots
  • Change talent requirements
  • flat organizational structures
  • "Authenticity"
  • Business "with meaning"
  • collaboration and integration
  • alternative financing
  • homework
  • data analysis
  • Innovation
  • Automation/New World Order/Continuous Growth
  • decentralized funding
  • Interfaces virtual
  • Acceptance of cryptocurrencies/Será ReyNFT platforms
  • robotics

Trends that matter and those that don't

Many of these trends seem to be in vogue, but there may be some counter-perspectives that we can consider. Let's make a short order from the long list.


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Sustainability is a legitimate trend, but that can be too much:"Any company that ignores sustainability is unlikely to thrive in this era of conscious consumption."I doubt. Companies are becoming sustainability experts.courier serviceopposite realProgressÖindividual responsibilityThe importance of this trend depends in large part on new regulatory measures and the implementation of laws. What complicates the validity of this trend is what is happening globally, not just nationally. The Russian invasion of Ukraine has already changed the fossil fuel debate. .

Humans versus intelligent robots

If we look to 2025 and beyond, we will see massive job (and career) erosion. McKinsey, Oxford and others predict that over 800 million jobs will be lost to automation by 2030. It will start as a partnership - "Hybrid AI" - and end with full displacement. Governments will be forced to grapple with the damage caused by companies looking to save/make money on robotics and related technologies. Of course, new jobs will be created, but the skills needed to acquire those jobs will be far out of reach for the displaced. . (More on that later.) Machines in many areasSohnsmarter than humans. They are also more efficient. The “against” in many areas will eventually disappear.

Talent bank

America's historic underinvestment in STEM technologies, despite its wonderful message, will haunt the country and its partners for decades to come. The talent bank for the future of work and the 4IsThe Industrial Revolution is weak and is undoubtedly fading. A massive STEM upgrade and retraining campaign is long overdue. Yes, temping will replace traditional "jobs," but the bigger question is who will do the jobs based on future technologies.

organizational structures

Remote work makes traditional organizational structures obsolete, but what should new structures look like? Everyone despises hierarchical structures, but I would say so"not so fast."Hierarchies provide task management with clear responsibility and accountability, something that flatter structures don't easily provide, especially when everyone is located elsewhere.

authenticity and purpose

Brands have been manipulating customers for decades. "Authenticity" is involved in manipulation. Digitally savvy customers are becoming less and less fooled by manipulative messages, but many remain vulnerable. Emotional connections to companies, products and services will decrease, not increase, as automation takes hold and our interactions with companies are determined by bots. Who said,"I love the Amazon!"? Ö“I just love my health insurance”? Social media and investigative reporting can also destroy a brand in an hour. The last thing companies should do in an era of volatility and political division is "take sides." Money for its stakeholders and shareholders, which is good, but getting involved in political disputes only has financial disadvantages.

collaboration and integration

We have learned that supply chairs are fragile but necessary. Companies need to optimize their channel relationships and integrate as many functions and transactions as possible - without thinking about it. (JIT)” just doesn't work with today's global supply chains? New philosophies and investments are overdue.

new funding

In crowdfunding, companies that cannot generate funds from traditional sources seek money. Kickstarter and Indigogo are fun marketing tools, but they're not great sources of funding. SPACs have already become mainstream. ICOs (Initial Coin Offerings) are becoming rarer as Bitcoin and Ethereum establish themselves as top cryptocurrencies. US venture capital is far from perfect, but it is reasonably efficient. The adjacent military R&D commercialization modelesefficient. Who wants to question the influence of DARPA?


This trend is real because it serves interests on both sides of the equation, especially as the US remains unable to handle the transportation (and associated pollution), healthcare and childcare that are intertwined with remote work. space, there are many real estate investors, developers, and property managers who are unenthusiastic about the trends. But they are permanent unless the government funds significant childcare (which is unlikely).

data analysis

Data analysis will continue to evolve. This is made possible by data lakes and frameworks and, in particular, by machine learning. Data protection is an ongoing trend. Ultimately, advanced information will result from advanced analysis.

business model innovation

Despite what we can tell anyone who will listen, most "innovations" are incremental, not disruptive. The challenge is to move along the innovation continuum towards disruptive innovation, increasingly with the help of "outsiders". This is extremely difficult for risk-averse incumbents, which is why new entrants are so successful.


Automaton is an opportunity and a threat at the same time. Organizations will seek automation as soon as it translates into cost savings and revenue generation. This trend is on the rise and will never stop.

decentralized funding

Blockchain is taking smaller adoption steps than many advisors and experts have predicted. Are you at the "point of disappointment"? It has notably expanded from cryptocurrency to smart contracts to NFTs. But other apps like voting remain on wishlists. An environmental issue is also gaining traction that could make blockchain a sustainability game, which isn't good for blockers and tacklers.

Interfaces virtual

The way we interact with all things digital is obviously evolving. Conversational AI will change interfaces faster than all other interface technologies combined, especially when combined with AR, VR and even the Metaverse (after 2025)."May I speak to you?"will be heard everywhere.

“Cryptocurrency Will Be King” (And NFTs Too)

The answer to this trend is “maybe”. It all depends on corporate level (even government level) acceptance. As proposed,“Cryptocurrencies are predicted to see wider acceptance as a payment source by 2022. Several large companies are already accepting payments in Bitcoin.”It will be a lot longer before cryptocurrencies become the king of everything. If that happens, we can talk.but when that happens, governments and banks that influence them so heavily will react aggressively to regulate and tax cryptocurrency transactions. This is far from over.

NFT? Yes, they are here to stay. Never forget that modern abstract art critics are always screaming for value: Would you pay $82,500,000 for a single piece of modern art? (He no. 7 was sold at Sotheby's in 2021 for $82.5 million).Ö300.000.000 $for a single piece by Willem de Kooning? If you question the value of NFTs,Check out the 10 Most Expensive Contemporary ArtworksYes, the NFT market will expand. Wait for Millennials (and Zippies in particular) to inherit Boomer money!

life science technologies

It's hard to disagree here. Life sciences, especially in the context of personalized medicine, will continue to grow.“I also envision the development of personalized medicine through advances in genetic engineering..” It's already underway. The business models here keep pace perfectly with genomic discovery.

Expansion of Internet use via satellite and 5G-6G

Bandwidth predictions are easy. Yes, it's getting wider and faster. The trend toward ubiquitous coverage is even easier to predict. So there is not much new here. ) determines the coverage rate:which is still disappointing in the US.

High performance computing is becoming mainstream

It all depends on one's definition of mainstream. and "high performance". "Promising?" Absolutely. But due diligence is ongoing as to when quantum will go mainstream, say, as edge computing. This trend is looking good, but it will take a few more years to mature.

“Internet Security and Privacy Policy”

The privacy is gone. It died when business models and processes that monetize personal and corporate data made so many people rich. the movement towards a new Internet, Web 3.0, where people are in control of their data, where the Internet is "decentralised". Despite all this, cybercrime is on the rise; More regulation is overdue.

"The Metaverse will shine in 2022"

No, he won't. I am not ready. Yes, it's an intriguing depiction of a future immersive digital world, but it's still in the introductory stages. It will evolve over time as key players define the competitive space and underlying technology. developed. There is still a lot of uncertainty about how this will actually work, what the business models will be like, who the vendors will be and how the adoption will go. He can"Do you expect the metaverse to be immersive, ubiquitous, and freely accessible?"It's unlikely to be free."It will be digitally oriented and potentially involve entertainment, social connections, work productivity and behavior change at scale."?Probably."It will create a complete ecosystem for developers, apps, ads and new digital innovations."Absolutely, as long as there's money to pay for them. Parts of this world will emerge over the next few years as more and more exciting digital ideas are developed. Up to this point, the main outcome of the Metaverse discussion has been to distract us from the larger issues of Meta's (Facebook) Instagram, which remain troubling to say the least. (If you've already forgotten the Haugen papers, you can blame the Metaverse — it worked.)


This trend is solid. It is driven by robotics, but also by the "Great Renunciation". Just like AI and machine learning (which are brothers and sisters), robotics technology saves and makes money. We've passed the MVP phase. All kinds of robots will populate our homes, offices, factories, schools, shops everywhere within five to seven years.Now you can buy your own four-legged dog for $5,000.

Renewable energy

A huge business model for renewable energy is already developing. Regardless of the political nonsense surrounding the industry, politics will calm down as profits from the development and application of "green" technology continue to grow:"That's gold, Jerry, gold."Banya understands. In the next five years the whole world will understand. As the world moves towards electric vehicles, alternative energy becomes even more important. But wars cause setbacks.

Safe vs. uncertain trends

Trading trends are evolving today, enabling "safe" trading technology trends. Disruptive trends are harder to spot and never quite right, which is a good thing. According to the specialist, the macro shift to digital will be characterized by widespread automation. and other inspired meteorologists. All of the above business technology trends will materialize to some degree, but many will take longer to materialize than experts are promising. Some may never happen. Businesses need to prepare for the above macro trends. “Digital” will be broad and deep. Businesses should assign teams to track trends and assess the impact they will have on their products and services. If important trends are missed, they will suffer, and sometimes fatally. We've seen this trend before.

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